Whether you want to increase revenue or build brand awareness – video is the best way to do it. It helps you reach, engage and inspires your audience to take a positive action action across multiple touchpoints to find out more about your hotel.

Behind the scenes – Four Seasons. The Biltmore, Santa Barbara.
Video grabs attention and inspires – these same qualities make video an incredible storytelling tool. By controlling every aspect of your video, from the look and feel down to the messaging and soundtrack, you can generate emotion with video in a way that’s incredibly difficult for other content types.
Along the customer journey, video can assist consumers at multiple touchpoints by serving relevant content to influence and to help make decisions. 80% of travellers said that such video content can indeed influence their decision-making process. Here at Factor Fifty, we collaborate to ensure that you have the right videos for your customer journey helping you to highlight the moments they can have the most powerful impact by serving relevant, compelling and engaging content to enhance the customer journey and experience.
Digital has given consumers more control and has provided them with access to unlimited travel information and they are willing to search until they are certain. Did you know the average traveller browses an average of 38 websites before making a booking?

Behind the scenes – Katikies Hotel Santorini – Leading Hotels of the World
Brands are increasing spend on short-form video, where the issue is standing out quickly. A focus on what is known as ’distinctive brand assets’ will help brands prosper. (WARC 2019)
The video statistics speak for themselves;
- 99% of marketers said they’ll continue using video in 2020, and 95% plan to increase or maintain their spend.
- 92% of marketers who use video say that it’s an important part of their marketing strategy.
- 88% of video marketers reported that video gives them a positive ROI.
- 87% of video marketers say video has increased traffic to their website.
- 80% of video marketers say video has directly helped increase sales.

Behind the scenes at Dromoland Castle, Ireland
Research suggest viewers are 95% more likely to remember a call to action after watching a video, compared to text.

Behind the scenes on location at Grand Fiesta Americana, Coral Beach, Mexico.
Ready to journey with us? Get in touch: info@factorfifty.film
Data: Google/wyzowl/Warc/Expedia