Is 90 seconds or 2 minutes the perfect length for a hotel brand video? You might be surprised to learn that longer hotel videos can also be highly effective. The secret lies in keeping the content both informative and entertaining. This video is nearly 8 minutes. View here!
We recently produced a mini-documentary for the St. Pancras Hotel in London to complement the main brand video we created for them. The viewership numbers exceeded our expectations by a wide margin. As a Renaissance brand property under the Marriott International Hotel Group, St. Pancras has a rich history and many famous associations, which allowed the hotel management to give us creative freedom in producing additional content.
This film includes interviews with historians, hotel staff, and world-renowned chef Marcus Wareing. Some of you might also recognise the iconic red staircase made famous by the Spice Girls in their hit single “Wannabe.”
