Virtual reality, VR360 video is a powerful marketing and communications tool. Due to the challenges faced by the luxury hospitality market we have pivoted to provide our solutions to other industries. VR360 video can help to change the way students make their final decisions. Our bespoke technology and film production expertise takes your potential students on virtual journeys in a completely immersive way, allowing them to be transported right to the heart of your University, sampling insights and experiences and creating a feel for the new normal university life.
Some of our teams are parents and have booked onto Virtual Open Days with their children and have not been greatly impressed by a series of pre recording youtube videos and student testimonials and flat 360 photography that is not user friendly on a desktop. Often the Virtual Open Day page has several calls to action and are are confusing and there are so many options to click you might not return back to the open day page. It is hard to re create a physical open day where you have many human reactions and all of your senses are influenced but a virtual video tour of a typical open day helps to bring this to life and be more memorable.
VR360 video will help to revolutionise the way Universities communicate with the world in the post covid world we are living in. Specific VR360 tours can be selected based on courses or departments that can be filmed with the lecturers who will be taking the course creating bespoke experiences for each student.
“The virtual reality video experiences immediately brings your University to life from anywhere in the world,” said David Beasley, CEO of Factor Fifty. “They are fully immersive and transport potential students to experience University life and opportunities before making a decision.”
Virtual reality as a valuable tool for Univeristies. A QS 2019 International Student Survey (ISS) showed that 39% of students saw ‘virtual tours of the university’ as being influential in their decision-making process.
This research conducted pre-covid Highlighting that universities provide the option of virtual reality to prospective students in order to encourage interest in their institutions.
In summary, the five primary reasons as to why VR360 video is set to become one of the most vital benefits to Universities are as follows:
- It greatly enhances the student experience in the new normal and creates to fully immersive experiences
- VR is an extremely powerful marketing and communications tool. It can change how students might make a decision
- The technology allows students to be temporarily transported to your campus, lecture hall, accommodation, and destination
- Putting students at the centre of the story is changing the way they experience and interact with Universities
- It has the power to engage and emotionally affect audiences like no other media platform
Watch a VR360 tour, delivered by the people you meet; https://www.youtube.com/watch?v=Lbq6IQglHKM
[This is a hospitality example, but the same principles apply to all genres.]
We can also produce these engaging 2d little planet images of the campus and campus buildings.
To find out more please contact us on; info@factorfifty.film
