VIP have been commissioned to produce a series of films to highlight what makes a stay at Hotel du Cap-Eden-Roc so unique.
Video can increase conversions rates by 80%. According to a recent study Google conducted with Ipsos MediaCT, two out of three consumers watch online travel videos when they’re thinking about taking a trip. As video becomes a bigger part of a traveller’s journey, it’s increasingly important to build a strong video strategy that will help your brand reach, inspire and engage with your target audience in all the relevant digital touchpoints. The Hotel du Cap-Eden-Roc is the prestigious Grande Dame of the Côte d’Azur, with a 140 year legacy of discreet hospitality, the hotel encapsulates the epitome in style and elegance of the French Riviera. Behind statuesque Alep pines, Hotel du Cap-Eden-Roc is ensconced between nurtured gardens and Mediterranean coastline.
The 116 rooms and suites and two private villas are immersed in the surrounding beauty. The restaurants are famed for the finest quality produce conjured into simple exquisite cuisine; the Mediterranean at its best. A private pontoon gives direct access to the sea, and the infinity pool is refreshed with natural sea water; there are five tennis courts, high tech fitness centre and spa. It’s an exclusive retreat where generations of families and friends reunite for the summer season year after year. Hotel du Cap-Eden-Roc has historically been an inspirational retreat for writers and the creative spirited, indeed she was the elegant hotel in Scott Fitzgerald’s Tender is the night. Hotel du Cap-Eden-Roc presides over Antibes with an aura of magnificent glamour, with a distinguished guest list of royalty, dignitaries and Hollywood stars. There is a plaque in the garden quoting French writer Anatole France: ‘What will be, is what was”, and so the legend continues……….
