Park MGM Las Vegas 360 Virtual Tour

We were appointed to promote the iconic Park MGM Hotel, Las Vegas, through a new brand 360 Virtual Reality campaign.

We produced a range of cinematic virtual reality 360 experiences for the newest hotel in Las Vegas, Park MGM, to promote their meetings, conference and event spaces. Also included in our brief was a Cinematic 360 VR feature film and shorter VR 360 edits to support the sales, marketing and events team in presenting the spaces to their clients.

The Meeting Centre at Park MGM offers a fresh place for inspiring interaction, connection and collaboration with a highly flexible and dynamic design. It consists of three distinct areas: The Conference Centre, The Madison Meeting Centre, and The Ideation studio.  Park MGM's design is inspired by urban parks and gardens, and combines timeless European style.  With its unrivalled central location, Park MGM offers guests direct access to what is quickly becoming the city's premier entertainment district, featuring T-Mobile Arena, The Park and Park Theatre.  Park Theatre has 5,200 seats and attracts concerts sports, awards shows, conventions, and celebrity headliners like Cher, Queen, and Lady Gaga.

“The newly opened Park MGM has some of the most current and unique meeting and event space in Las Vegas, but we needed an accurate and visually engaging way to showcase it to our customers. After some research and conversations with Factor Fifty, we decided that 360 video was the best solution. VIP produced a 360 Overview film of our key property features and also delivered a video library of individual 360 assets that our sales team can use to drill down into detail on any one space. 360 video has been a great tool for us so far and we hope to expand its use as more Park MGM property assets come on line over the next several months including 4 new restaurants, 50,000 sq ft of retail space and our nightlife component.”

Elizabeth Harlow, Vice President of Brand Strategy, PARK MGM, LAS VEGAS