Lotte New York Palace

New York

MORE Launch Film Campaign, Storyboarding, Interviews, New Brand films to launch The Towers

The Project

Following the New York Palace's $140 million renovation, the team, working alongside advertising specialists AgencySacks, produced two films to illustrate the restoration of the hotel. We captured the essence of the hotel and conducted interviews with key members of the hotel staff against the backdrop of the hotel's stunning new aesthetic accents.

We were recommissioned to produce another promotional film, highlighting a guest's journey though the statement Towers Suites. The use of video has impacted direct sales efforts, having new videos loaded onto iPads for travel agency visits, as well as showcasing the renovations to hundreds of agents at major trade shows, such as Virtuoso Travel Mart and ILTM.

We have had success in securing specialty suites as backdrops for major glossy magazine fashion shoots thanks to location scouts and producers having access to the videos online to see the scope of the room. Our films have been used by Reservations Sales Agents, who can share them with clients. They can engage in our ‘live chat’ feature and be 'walked' through the room. They can be directed to the various videos to view different suite types. The Reservations Sales Agents have had successes in up-selling customers to premium options.

The Location

This midtown Manhattan hotel features 909 spacious rooms and suites, including 176 newly renovated exclusive Towers accommodations. These provide the perfect setting for relaxing and inspiring stays in New York City.

Project info

Client: Lotte New York Palace

Year: 2015

Service: MORE Launch Film Campaign, Storyboarding, Interviews, New Brand films to launch The Towers

Location: New York

Begin your journey

For more information, or if you have a question regarding hotel video production of any kind, please do not hesitate to contact us and we will be happy to answer any questions you may have.