Lotte New York Palace

Following the New York Palace's $140 million renovation, the team, working alongside advertising specialists AgencySacks, produced two films to illustrate the restoration of the hotel. We captured the essence of this New York hotel and conducted interviews with key members of the hotel staff against the backdrop of the hotel's stunning new aesthetic accents.

We were recommissioned to produce another promotional film, highlighting a guest's journey though the statement Towers Suites. The use of video has impacted direct sales efforts, having new videos loaded onto iPads for travel agency visits, as well as showcasing the renovations to hundreds of agents at major trade shows, such as Virtuoso Travel Mart and ILTM.

We have had success in securing specialty suites as backdrops for major glossy magazine fashion shoots thanks to location scouts and producers having access to the videos online to see the scope of the room. Our films have been used by Reservations Sales Agents, who can share them with clients. They can engage in our ‘live chat’ feature and be 'walked' through the room. They can be directed to the various videos to view different suite types. The Reservations Sales Agents have had successes in up-selling customers to premium options.