With a portfolio of seven five-star properties, Katikies Resorts & Club aim to be the symbol of what today’s travellers have come to expect and to provide an experiential and aesthetic differentiation that is literally impossible to match.
Many of the luxury boutique properties are members of the prestigious Leading Hotels of the World, Relais and Chateaux and Mr & Mrs Smith Collection.
The Athens-based luxury hotel group operate seven properties in Santorini and Mykonos, Greece and include; Katikies, Agios Ioannis, Mykonos, Katikies, Oia, Santorini, Villa Katikies, Oia Santorini, Kirini, Oia, Santorini, Sun Rocks, Firostefani, Santorini, Chromata, Imerovigli, Santorini and Kirini, Mykonos. From gorgeous settings overlooking the Aegean sea, white-washed walls, infinity pools, exceptional restaurants, cubist cottages, freeform stairs, bridges and walks amid cave houses. It is easy to see why Katikies properties are considered the Grande dames of Santorini’s and Mykonos’s boutique hotels.
Video is a key influencer of travel decisions as 65% use video when thinking about taking a trip, 67% consult it when choosing a destination, 67% when choosing activities within a destination and 63% use video when deciding on accommodation within a destination. (Source: Google/Ipsos MediaCT 2016) Our award-winning team is trusted by hospitality and travel brands and properties around the world to deliver high impact campaigns and build brand personality across a number of platforms. Putting guests at the centre of the story is changing storytelling and the way a guest experiences, interacts and engages within the hospitality and travel industry. As video represents a significant element of a customers’ journey, it’s so important to have a strong video strategy in place with a collection of bespoke films that together help brands reach, inspire, influence and engage today’s “always-connected” customers. “We are thrilled to collaborate with Katikies Hotels & Resorts, we produce beautiful content that awakens a guest’s sense of discovery and inspires them to travel. Luxury hotels always have a story to tell. Film, when produced properly with artistic flare, style and honesty will create an instant connection with the guest. As leading experts in luxury hospitality film production, we are finding our clients deeply value the videos both on and offline as an important sales tool especially the impact upon booking revenues,” said David Beasley, Chief Executive Officer, Factor Fifty.
We will be producing an authentic, stylised brand film campaign that emotionally connects to Katikies Hotel and Resorts target demographic. The films will each tell the story of the individual properties and will share the experiences a guest might have on property. Nikos Georgiadis, Director of Sales & Marketing at Katikies Resorts & Club said, “We are delighted to be working with Factor Fifty on the launch of our new brand film campaign. Video content is hugely important to us, considering the locations of our hotels in two of the worlds most stunning and unique islands – Santorini and Mykonos. Our aim was to appoint an agency who we felt would really be able to tell the story of Katikies Resorts & Club and showcase the factors that combine to make it the inspirational and innovative brand that it is today. We are confident that David Beasley and his team will be able to do just that and look forward to sharing the campaign later on this year”.
The main reason General Manager’s and Director of Sales and Marketing and Property owners choose Factor Fifty to communicate their brand is based on our unique ability to understand how online video connects travel brands with consumers, generates revenue, influence bookings and reach a global audience. All properties, resorts and destinations have many stories to share and many features that the consumer, travel trade, press and social media users need to explore and know about. Factor Fifty’s global clientele include the likes of Sandy Lane, Barbados, Royal Mansour, Marrakech, Oetker Collection, Marriot International, The Leading Hotels of the World, Grace Hotels, The Ritz, London, and Rosewood Hotels and Resorts. These brands all benefit from our effective, immersive storytelling, which helps them to connect with their audience and drive marketing and sales strategies. Ultimately, it leads to an increase in bookings and revenue, visitor numbers and brand loyalty and helps to grow our clients’ business.