Luxury Hotel Video Production at NY Palace: Boosting Bookings by 40%
At Factor Fifty, we specialise in luxury hotel video production that goes beyond the expected. When The New York Palace commissioned us to produce a series of cinematic hotel brand videos and video-rich social media content, we knew we had the opportunity to push creative boundaries and deliver a powerful marketing asset for one of the most iconic properties in Manhattan.
Rather than taking a predictable, polished route, we crafted an edgy, bold video collection with striking visuals and stinging sound design—designed to grab attention and emotionally engage affluent travellers. The result? A powerful content suite that showcased the full scale of their $150M property-wide renovation.
???? View one of the collection here.
Outstanding Results from a Strategic Video Campaign
The data speaks for itself. Since launching the videos across digital channels and integrating them into their hotel marketing strategy, The New York Palace saw a dramatic increase in performance:
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+53% Unique Visitors
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+48% Visits
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+28% Page Views
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+40% Bookings
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+59% Revenue
These gains were directly attributed to the high-quality hotel video content created by Factor Fifty and its use across multiple touch-points, including:
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Direct booking channels and live chat integrations, where sales agents used video to upsell suite options in real time.
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Travel agency presentations, with iPads preloaded with our cinematic videos to inspire bookings during face-to-face meetings.
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Major travel trade shows like Virtuoso Travel Mart and ILTM, where the hotel used video to captivate hundreds of top-tier agents.
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Fashion magazine and editorial location scouting, where producers chose the hotel for shoots after experiencing the suite videos online.
The Palace also successfully secured high-end suite bookings in advance at a higher rate than ever before.
View one of the hotel’s videos.
Testimonial from The New York Palace
“You do not have to take a ‘leap of faith’ when partnering with Factor Fifty. Yes, investing in video can require a substantial part of your budget, however when you research companies and come across a portfolio of talent such as theirs, you know you will get what you pay for. The team is highly skilled and not to mention personable. We really enjoyed having David and his colleagues at The Palace – their vision and expertise is what brought our 150M property-wide renovation to life. Not only have the films been well received on our website, our sales team received the proper assets they need to reach clients with our cinematic style ‘wow’ videos.”
— Lauren Rebholz, Director of eMarketing and Communications, The New York Palace
Luxury Hotel Videography NYC
Why Hotels Choose Factor Fifty
With over 16 years’ experience in hotel video production, working in more than 30 countries for top brands such as Four Seasons, Marriott, and Leading Hotels of the World, Factor Fifty is the go-to video partner for luxury properties seeking to:
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Drive direct bookings with emotionally engaging video.
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Stand out in a saturated luxury market with cinematic, high-impact storytelling.
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Create video content for Instagram, TikTok, LinkedIn, YouTube, and websites that performs.
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Support sales, reservations, and marketing teams with assets tailored for every stage of the guest journey.
Whether you’re renovating, launching a new campaign, or reimagining your brand, our hotel films help you increase visibility, revenue, and occupancy.
???? Interested in creating your own hotel video strategy that delivers results?
Contact Factor Fifty to learn more or schedule a discovery call.
