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Hotel Social Media-Mastering the Art of Screen Ratios for Captivating Social Videos!

August 10, 2023
Hotel & Resorts Social Media Video Content

🎥📱 Mastering the Art of Screen Ratios for Captivating Social Media Videos! 📏✨

When it comes to your hotel’s video marketing strategy on platforms like TikTok, Facebook, Instagram Reels, X, and Threads, it’s not just about nailing the right tone of voice for each channel. It’s equally crucial to present your property in the most appealing light. 🏨🌟

🔍 Let’s talk screen ratios! 📐 There are three key options to consider: 1️⃣ 16:9 Landscape 🏞️ 2️⃣ 9:16 Portrait 📱 3️⃣ 1:1 Square 🔄

Whether you’re exploring the enchanting landscape around your hotel, showcasing the inviting interiors, or highlighting the exceptional amenities, choosing the right screen ratio can make all the difference. 🎬

📱 If you’re capturing content on a smart device, remember to hold it at the angle that suits your desired screen ratio. For those of us with professional video production tools, the process might be a tad smoother. Yet, even seasoned producers can sometimes get carried away and overshoot content without the intended ratio in mind. 🎥🙌

So, next time you’re curating stunning visuals for your hotel’s video campaign, keep these screen ratios in mind. Your audience’s experience will be all the more immersive, and your property will shine across every screen! 🌆✨

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Factor Fifty is the leading video production, public relations, virtual reality production, content marketing, digital storytelling and social media marketing company for luxury hotels and resorts. Using state-of-the-art 4K cinematography technology, our digital storytelling engages and influences viewers, leading to an increase in bookings and revenue for our clients.

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