Royal Mansour, Marrakech

We developed and delivered a social media strategy for Royal Mansour on Twitter, Facebook, Pinterest and Instagram. We worked creatively to build a presence on these social media channels, not only in the UK, but throughout all their target markets.

We also worked with stakeholders and partners, such as The Leading Hotels of the World and suppliers including Bastien Gonzalez and Leonor Greyl. As the first language is French, we delivered the social media in dual languages and developed a series of local contests to increase footfall to the spa and dining facilities.

We reached new audiences with the help of an ephemeral content marketing strategy. This allowed us to be more authentic and share stories for more real-time content. We also took advantage of Facebook’s algorithm changes that gives higher priority and greater organic reach to video.

In the heart of one of the world’s most captivating cities, the Royal Mansour Marrakech welcomes you with wonder, luxury and unparalleled services. The hotel was born out of a vision to create a spectacular masterpiece exceeding the demands of today’s discerning traveller, while reflecting the true essence of Moroccan tradition.

The owners of the Royal Mansour Marrakech wanted to celebrate architecture, ancestral knowledge and culinary arts as well as an innate sense of beauty and heritage. The ground-breaking, distinctive and ingenious masterpiece hotel design is magnified by an intricate series of underground tunnels to each of the property’s 53 riads, accessed only by staff and thus guaranteeing the utmost privacy and discretion.