Pink Sands Club and The Canouan Estate, Canouan, Grenadines

Pink Sands Club and The Canouan Estate, Canouan, Grenadines

The Project

We created cohesion across all social media channels, with all communications supporting the business growth and brand awareness. We developed and delivered their social media strategy across Twitter, Facebook, YouTube, Trip Advisor and Instagram. We worked creatively to build a presence on these social media channels, not only in the UK, but throughout all their target markets.

We produced and created their video strategy which was shared across all of their channels. We worked on a branded FB content strategy and collaborated with organisations such as; Virgin Atlantic resulting in 7.8k comments and 688 shares of the page.

We also collaborated with LHW with social placements on Facebook and Twitter producing a video campaign for their channels which generated 67,849 video views, 530 shares and 1.7k likes.

The Location

Welcome to the dream that is the Pink Sands Club on the re-imagined Canouan island. Located on Canouan Island, (pronounced Ka - No - Wan) in The Grenadines, this 26-suite, 6-villa hotel sets a new benchmark for a Caribbean archipelago already synonymous with ultra-exclusive hideaways. Classic architecture, glamorous interiors and cutting-edge technology combine with top-notch leisure and dining facilities to create a world-class hotel suitable for a world-class destination.

Canouan Estate showcases a unique collection of stand-alone villas and residences on a 1,200 acre estate that benefit from a wide variety of amenities and also with access to The Pink Sands Club.

Project info

Twitter followers: Increase of 2,331%

Instagram followers: Increase of 2,574%

Facebook Followers: Increase of 3,604%

YouTube: Increase of 2,638%
99% of all films viewed to the end

LinkedIn: Increase of 113%

The Results

PR/Blogger Outreach Coverage estimated 2.3million views

Social Placement of content with Leading Hotels of the World

Bookings and revenue increased

Tour Operator interest increased

Social Media referrals to the website increased by 235%

Developed high profile blogger/influencer outreach for print and online over 2 press trips.

Assisted PR coverage; Private Jet Magazine, DRIFT Travel Mag & Caribbean Journal.

Worked closely with Mandarin Oriental Hotels and Resorts to ensure a smooth handover for all social media accounts when they took over the management 12 months later.

Begin your journey

For more information, please do not hesitate to contact us and we will be happy to answer any questions you may have.