Whether you want to increase revenue or build brand awareness – video is the best way to do it. It helps you reach, engage and inspires your audience to take a positive action action across multiple touchpoints to find out more about your hotel.
Behind the scenes – Four Seasons. The Biltmore, Santa Barbara.
Video grabs attention and inspires – these same qualities make video an incredible storytelling tool. By controlling every aspect of your video, from the look and feel down to the messaging and soundtrack, you can generate emotion with video in a way that’s incredibly difficult for other content types.
Along the customer journey, video can assist consumers at multiple touchpoints by serving relevant content to influence and to help make decisions. 80% of travellers said that such video content can indeed influence their decision-making process. Here at Factor Fifty, we collaborate to ensure that you have the right videos for your customer journey helping you to highlight the moments they can have the most powerful impact by serving relevant, compelling and engaging content to enhance the customer journey and experience.
Digital has given consumers more control and has provided them with access to unlimited travel information and they are willing to search until they are certain. Did you know the average traveller browses an average of 38 websites before making a booking?
Behind the scenes – Katikies Hotel Santorini – Leading Hotels of the World
Brands are increasing spend on short-form video, where the issue is standing out quickly. A focus on what is known as ’distinctive brand assets’ will help brands prosper. (WARC 2019)
The video statistics speak for themselves;
- 99% of marketers said they’ll continue using video in 2020, and 95% plan to increase or maintain their spend.
- 92% of marketers who use video say that it’s an important part of their marketing strategy.
- 88% of video marketers reported that video gives them a positive ROI.
- 87% of video marketers say video has increased traffic to their website.
- 80% of video marketers say video has directly helped increase sales.
Behind the scenes at Dromoland Castle, Ireland
Research suggest viewers are 95% more likely to remember a call to action after watching a video, compared to text.
Behind the scenes on location at Grand Fiesta Americana, Coral Beach, Mexico.
Working exclusively within the luxury hospitality industry has given our team great insight into how to authentically connect with today’s traveller. We offer an unparalleled array of productions, from standalone brand director-led video to include; full storyboarding and brand concepts, casting actors and/or models, and working with a range of creatives to enhance your shoot including, location, food and fashion stylists and hair and makeup artists, to shorter form videos for social media, MICE, broadcast including; in-flight productions, cinema and TV adverts and campaigns.
As pioneers in the luxury hospitality video industry we have produced over 5,000 videos, 10 television programmes, 25 television and cinema campaigns, contributed to over 150 TV programmes and 24 inflight productions worldwide. We work with clients from over 60 countries and our team communicate with clients worldwide on a daily basis.
Behind the scenes, The Lanesborough, London.
We are expert storytellers and our bespoke video content we ensure appeals to each of your audience demographics and stakeholders helping you to achieve your marketing goals. From our experience, we know that consumers want to do much more than just watch videos; they want to connect with brands. Our video package goes beyond the traditional hotel/destination video and we work collaboratively with you to maximise your marketing strategy through creative video content throughout the year.
Behind the scenes, White Barn Hotel, Auberge Hotel Collection
We produce a bespoke range of effective video campaigns and strategies, long and short form video content, videos for paid advertising, Internal video communications for brands, user-generated content edits, Teasers, Sales and training videos, IGTV content, vlog-lifestyle edits that appeal to millennials, and classic cinematic style edits all have their place within the marketing mix and can drive bookings, generate revenue, and grow and shape your brand.
Ready to journey with us? Get in touch: info@factorfifty.film
Data: Google/wyzowl/Warc/Expedia
