Factor Fifty appointed to create new hero film for The Marcliffe, Aberdeen!
Factor Fifty has been appointed to create a new cinematic hero film and website video content for The Marcliffe, one of Scotland’s best-known luxury hotels, as part of the property’s new website launch later in 2026.
The project will see Factor Fifty bring its specialist luxury hotel film production experience to Aberdeen and Royal Deeside, creating a visually compelling film designed to inspire leisure travellers and showcase not only the hotel, but the wider experience of staying at The Marcliffe.
The creative direction centres around the overarching theme “Switch Off. Set Yourself Free.”, with the film structured around four key experiences: Arrive. Exhale. Indulge. Explore.
Rather than following the traditional hotel video formula of arriving at reception, checking in and entering a bedroom, the film will focus on the emotions and experiences that make a stay memorable.
Arrive. Exhale. Indulge. Explore.
The story begins with the transition from everyday life into a slower pace. The Marcliffe becomes a sanctuary where guests can switch off, relax and reconnect.
From there, the film will explore the pleasures of the hotel, including its luxury accommodation, spa, cocktails, dining and exceptional service, before opening up into the landscapes and experiences of Royal Deeside.
The River Dee, Scottish countryside, coastline, beaches, golf, fishing and local heritage will all play a role in demonstrating that The Marcliffe is much more than a luxury hotel. It is a gateway to the wider North-East of Scotland.
Food will also be an important part of the storytelling, with the production exploring local produce and the people behind it, alongside the chefs and hospitality team at The Marcliffe.
Factor Fifty will be working with a combination of professional and local talent, couples, friends and members of The Marcliffe team to create natural and believable guest experiences rather than traditional posed hotel advertising.
Creating content beyond the hero film
A key part of the project will be maximising the value of the production.
Alongside the 60–120 second hero film, Factor Fifty will capture a comprehensive library of premium B-roll and create bespoke social media reels designed specifically for platforms including Instagram, Facebook, TikTok and YouTube Shorts.
The additional content will cover subjects including food and drink, spa, accommodation, staff, Royal Deeside, outdoor experiences and the wider Marcliffe guest experience.
This approach means the production will provide The Marcliffe with a bank of high-quality visual content that can continue to be used across its website, social media, digital marketing, YouTube, PR, trade shows and future campaigns long after the new website launches.
Luxury hotel film production with a different perspective
Factor Fifty has specialised in hospitality and destination film production for more than 17 years, working with luxury hotels, resorts and destinations across the UK and internationally.
The company believes the most effective hotel films don’t simply show what a property has. They communicate how staying there feels.
For The Marcliffe, that means creating a film that encourages the viewer to imagine themselves experiencing the hotel and its surroundings — enjoying a cocktail, walking beside the River Dee, exploring the coast, sitting down to exceptional local food or simply having the time and space to do nothing.
The production is scheduled to take place over approximately three and a half days, with filming planned across The Marcliffe, Royal Deeside and selected coastal and leisure locations.
The final film will form an important part of The Marcliffe’s new website, scheduled to launch towards the end of 2026.
For Factor Fifty, the project represents another opportunity to demonstrate how luxury hotel videography, cinematic storytelling and strategically planned social content can work together to create a more valuable and long-lasting marketing asset for a hospitality brand.
Arrive. Exhale. Indulge. Explore.
Switch Off. Set Yourself Free.
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