Why use Facebook LIVE?
Facebook Live lets people, public figures and Pages share live video with their followers and friends on Facebook.
· Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live
· People comment 10 times more on Facebook Live videos than on regular videos
· The average time people spend watching Live videos is more than 3x’s times longer than video that isn’t live
· One in five Facebook users watches Facebook Live.
Facebook LIVE is a perfect resource for hotel marketing. It lends itself to capturing moments and creating stories showing the personality of a property. It can be used in numerous ways such as “Behind the scenes” of an event or special occasion.
It can also be used to launch NEW services, refurbishments, new room categories and outdoor experiences are all perfect to communicate through Facebook Live. A Live Demo with Chef is always a great idea. You can even hold a Q&A which works best with hospitality or travel brands rather than standalone individual properties.
Here are our top tips on how to post creative and engaging LIVE video content;
TOP 10 TIPS
1.Location & Connectivity
Location is important. Make sure you have a strong 4G connection. The last thing you want is connectivity issues during a live broadcast.
2. Audience
You can choose who can see your Live video. Go Live just to your friends, or you can set your broadcast to Public. For hotel marketing go LIVE for just friends can create loyalty value as they will be the first to hear of new developments and services as they are valued friends. Again, it all depends upon the content to be delivered and you can tailor your audience to suit.
3.Social Promotion
Social Media promotion of “Go LIVE”, ensure you have built up anticipation and an appetite for people to tune into you. You can create some engaging posts with a countdown to Go LIVE and also build in some final reminders for maximum exposure. It’s good also to remind your audience that they can tap on the Follow button on live videos and videos that were live so that they can get notifications the next time you go live.
