🎥 The landscape has evolved, and hotels can no longer rely on the classics. 🚗 Check out how the game is changing:
🌟 From Clichés to Compelling Stories: No more playing it safe with traditional scenarios. It’s all about crafting authentic storylines that showcase the personality of the property. Ditch the predictable and embrace the engaging!
🛑 Shift in Booking Habits Post-Pandemic: The luxury hotel sector has seen a transformation in booking habits. Guests now prefer booking directly with properties, seeking a deeper understanding beyond safety measures. It’s a new era of personalised connections.
📽️ The Power of Moving Images: With most OTA’s skipping video content, hotels have a golden opportunity to leverage the moving image. Video allows for a dynamic portrayal of genuine experiences, driving engagement in ways static content can’t match.
🔗 Complementary Video Shorts: Our experience shows that supporting video shorts alongside the main hotel brand film can work wonders. These snippets provide an enticing preview, capturing the essence of the property and leaving a lasting impression on potential guests.
🌐 Embrace the Change, Elevate Your Brand: In a world where uniqueness sells, it’s time for hotels to embrace change. Stand out by telling your story through captivating visuals and create a connection that goes beyond the check-in counter. The future of hotel branding is in the art of storytelling!
#HotelMarketing #BrandEvolution #VideoMarketing #LuxuryTravel #HospitalityTrends
