While photography and videography share some common techniques, they diverge significantly beneath the surface. When hotels simultaneously commission both photo stills and video production, it often results in a clash over time and resources. However, Factor Fifty has developed a unique collaboration with the world-leading hotel photography agency, Hospitality Photographic, ensuring our hotel clients receive maximum exposure and cost savings by avoiding the need to hire talent or models for separate shoots.
Typically, interior hotel shots require distinct lighting setups: photographers favour flash, which is unsuitable for video. To address this, we’ve innovated our approach, integrating continuous photographic lighting enhanced with bespoke battery-powered video fill lighting. This adaptation eliminates the need for redundant lighting setups, effectively streamlining the process.
Our method saves approximately two days of model costs and combined shooting time for every hotel brand shoot, providing a more efficient and cohesive production experience.
