Are Drones Overused in Hotel Brand Videos? Have They Become Predictable?
In recent years, drones have soared in popularity, especially in the world of hotel brand videos. Initially, the sweeping aerial shots provided a fresh and dynamic perspective that was both visually stunning and engaging. However, as more and more brands have jumped on the drone bandwagon, the once eye-catching drone footage has started to feel more like a cliché. What was once a novel technique is now often overused, creating videos that look strikingly similar, regardless of the unique attributes of the property being showcased.
The truth is, while drones can offer breathtaking views and sweeping panoramas, not every property or story benefits from this perspective. When overused or used without purpose, drone shots can feel like a superficial add-on rather than a meaningful enhancement to the narrative. Too often, hotel brand videos fall into the trap of focusing on the technology rather than the story, losing sight of the primary goal: to connect with potential guests in a way that resonates with them.
At Factor Fifty, we do, of course, use drones, but only when it adds genuine value to the production. We believe that the key to a successful hotel brand video is engagement — showcasing the property in a way that entices guests by presenting it from their point of view. Your potential guests are not birds! They want to imagine themselves experiencing the hotel from a guest’s perspective: walking through the lobby, lounging by the pool, or dining at a restaurant with a stunning view.
Aerial hotel shot Santorini!
While drone footage can provide a great overview of the property’s location and surroundings, it should never be the sole focus. The true magic of hotel brand videos lies in capturing the emotions, the ambiance, and the unique experiences that guests can expect. By concentrating on what makes each hotel distinct and highlighting those features that matter most to guests, we create content that truly engages and inspires potential visitors.
In conclusion, drones have their place in hotel brand videos, but their use should be intentional and complementary to the story being told. When done right, a hotel video becomes a powerful tool for drawing in guests, sparking curiosity, and making them imagine their stay, not just admiring a bird’s-eye view of the property. At Factor Fifty, we prioritise meaningful storytelling over predictable trends, ensuring every shot serves a purpose and every frame connects with your audience.
