In a bid to enhance the guest experience, yet another high-end hotel has embraced the immersive power of 360-degree videos to unveil their luxurious accommodations and stunning resort. The use of 360-degree videos offers guests a captivating journey, immersing them completely in the heart of the destination, almost as if they were physically present on the property. Captured using a specialised 6-lens camera boasting an impressive 8K resolution, the dynamic imagery leaves viewers in sheer amazement.
These 360-degree videos serve a dual purpose, not only captivating individual consumers (B2C) but also proving to be a valuable asset for hotel sales teams participating in business-to-business (B2B) and hospitality trade events. San Ysidro Ranch California, in particular, recognised the potential of this technology and opted for a series of 360-degree movies to spotlight their charming cottages.