10 Innovative Ways to Film Captivating Hotel Brand Videos.
There are several innovative approaches to filming hotel brand videos today, blending cutting-edge technology with creative storytelling to engage modern audiences. Here are some of the latest trends and techniques:
1. Immersive 360-Degree Videos
- What It Is: 360-degree videos allow viewers to experience the hotel environment from all angles, creating a fully immersive experience.
- Why It Works: This format is ideal for showcasing a hotel’s rooms, amenities, and surrounding areas in a way that makes the viewer feel like they are physically there. It is highly engaging for virtual tours and appeals to tech-savvy travellers. View examples here!
2. Point-of-View (POV) Filming
- What It Is: This style involves filming from a guest’s perspective, often showing only their hands or silhouette as they interact with the hotel.
- Why It Works: POV videos provide a personal, immersive experience, giving potential guests a sense of “being there.” It’s especially effective when budgets are constrained, as it minimises the need for actors and elaborate setups.
3. Story-Driven Narratives
- What It Is: Rather than just showcasing amenities in a chronological order, this approach creates an emotional connection by telling a story, such as a couple’s romantic weekend getaway or a family’s adventurous vacation.
- Why It Works: Viewers are more likely to engage with content that feels relatable and emotionally driven. It humanises the hotel experience and can highlight how it caters to different types of guests.
4. Social Media Integration
- What It Is: Short-form videos specifically designed for platforms like TikTok, Instagram, and YouTube Shorts, often with quick cuts, catchy music, and engaging graphics.
- Why It Works: These videos are perfect for capturing the attention of younger audiences who prefer digestible, visually captivating content. Social media also allows for sharing user-generated content, creating a more authentic connection with the brand.
5. Drone Footage
- What It Is: Using drones to capture aerial views of the property and surrounding landscapes.
- Why It Works: Drone shots offer a grand, cinematic feel and are ideal for showcasing a hotel’s location—whether it’s nestled in a lush landscape, on a cliff, or by the beach. Aerial views highlight the property’s scale and setting.
Hotel Aerial Video Image Las Ventanas Mexico
6. Interactive Videos
- What It Is: Interactive videos allow viewers to click on different parts of the video to explore more in-depth information or choose their own journey through the hotel.
- Why It Works: This level of interactivity engages viewers more deeply and keeps them on the hotel’s website or social media longer, increasing the chances of conversion.
7. Behind-the-Scenes (BTS) and Authentic Footage
- What It Is: Showcasing the hotel staff at work, preparations for events, or the hotel’s eco-friendly practices.
- Why It Works: Guests today appreciate transparency and authenticity. BTS footage builds trust by humanising the brand and giving viewers a peek behind the curtain.
8. Influencer and Guest Collaborations
- What It Is: Collaborating with influencers or featuring real guests in the videos to provide testimonials or show their genuine experience.
- Why It Works: Influencers and real guests offer social proof, which can be more relatable and convincing than staged content. Influencer partnerships also expand the hotel’s reach to new audiences.
9. Virtual Reality (VR) Tours
- What It Is: Offering full VR experiences where potential guests can “walk through” the hotel property.
- Why It Works: VR is a next-level immersive experience that allows potential guests to explore the hotel before booking, which can increase confidence in the decision to stay.
10. Slow Motion and Hyperlapse
- What It Is: Slow motion captures serene, luxurious moments, while hyperlapse speeds up footage for energetic, dynamic scenes.
- Why It Works: These techniques can be used to emphasise different aspects of the hotel—slow motion to highlight elegance, and hyperlapse to show the bustle and energy of a city or event at the hotel.
Featured Hotel Video Header The Fitzpatrick Manhattan.
View our YouTube channel here!
10 Innovative Ways to Film Captivating Hotel Brand Videos!
