🏨 We were early pioneers in short-form video, predating Instagram’s launch by over a decade. Our journey began over 15 years ago with our first video short for Waldorf Astoria Resorts, filmed in Puerto Rico in 2009. Since then, social media marketing has transformed into a vital component of every hotel’s marketing strategy. At Factor Fifty, we don’t just recycle brand films for social channels; we craft content with 16:9 portrait and 1:1 formats in mind. Check out more of our video-rich social media content here.